Proceedings of the 4th International Conference on Entrepreneurship and Sustainable Business Development presents a curated collection of peer-reviewed research papers showcased at ICESBD 2026, organized by the Amity School of Business, Amity University Uttar Pradesh, Noida. This edited volume brings together innovative research exploring the evolving intersections of entrepreneurship, sustainability, digital transformation, artificial intelligence, and responsible business practices.
Designed to foster interdisciplinary dialogue, the conference proceedings capture contemporary research addressing critical challenges and opportunities in sustainable enterprise development. The volume includes contributions spanning entrepreneurship, strategic management, human resource management, marketing, finance, digital technologies, ESG, healthcare management, transportation, consumer behaviour, and organizational transformation.
The research papers featured in this volume present rigorous empirical investigations, bibliometric analyses, conceptual frameworks, systematic literature reviews, and data-driven studies. Collectively, they demonstrate how entrepreneurial innovation, emerging technologies, and sustainable business models can contribute to long-term economic growth while addressing environmental and social responsibilities.
With contributions from researchers, academicians, and scholars representing leading higher education institutions, this publication serves as a valuable academic resource for researchers, doctoral scholars, policymakers, industry practitioners, and students seeking contemporary perspectives on entrepreneurship and sustainable business development in an increasingly digital and interconnected world.
Academicians, researchers, doctoral scholars, postgraduate students, entrepreneurs, policymakers, consultants, and industry professionals working in entrepreneurship, sustainability, management, innovation, digital transformation, and business strategy. The proceedings are also a valuable addition to university, institutional, and research library collections.
Title: Proceedings of the 4th International Conference on Entrepreneurship and Sustainable Business Development
Conference: 4th International Conference on Entrepreneurship and Sustainable Business Development (ICESBD 2026)
Organized by: Amity School of Business, Amity University Uttar Pradesh, Noida
eISBN: 978-81-995541-0-8
Publisher: BallPen Media Private Limited
ESHGIG ECONOMY–DRIVEN WORKFORCE TRANSFORMATION IN SMES: A BIBLIOMETRIC PERSPECTIVE
AUTHORS: Anjali Jadon, Abhilasha Dixit & Shilpi Jadon
PAGE NO: 1-10
EXPERIENCING AI-DRIVEN VIRTUAL INFLUENCERS: EFFECTS ON CONSUMER WELL-BEING AND PURCHASE INTENTION
AUTHORS: Anjali Raghuvanshi, Deepa Kapoor & Ruchika Gupta
PAGE NO: 11-30
A STUDY OF DIGITAL LITERACY AMONG EMPLOYEES OF PRIMARY HEALTH CENTERS (PHC) IN SOUTH GUJARAT
AUTHORS: Pragya Tripathi & Taral Patel
PAGE NO: 31-43
SUSTAINABILITY AS STRATEGY: HOW ESG CREATES LONG-TERM BUSINESS VALUE
AUTHORS: Ritesh Dwivedi & Raghav Datta
PAGE NO: 44-70
CONSUMER PERCEPTIONS OF AI-DRIVEN PERSONALISED RECOMMENDATIONS FOR COSMETIC PRODUCTS
AUTHORS: Surbhi Kansal, Manita Arora & Anil Goyal
PAGE NO: 71-89
DECARBONISING THE RAILS: A COMPARATIVE ANALYSIS OF THE OPERATIONAL AND ENVIRONMENTAL VIABILITY OF HYDROGEN TRAINS IN INDIA
AUTHORS: Anshita Srivastava & Ritesh Dwivedi
PAGE NO: 90-103
THE ORGANISATIONAL RESILIENCE AND ADAPTIVE STRATEGIES IN THE GIG ECONOMY: A SYSTEMATIC ANALYSIS OF PLATFORM-MEDIATED LABOUR MARKETS DURING THE COVID-19 PANDEMIC
AUTHORS: Shiv Shakti Singh Shekhawat & Rohan Rajeev Ghosh
PAGE NO: 104-166
HUMANIZING AI IN RECRUITMENT FOR SUSTAINABLE HIRING PRACTICES IN INDIA
AUTHORS: Vishal Tripathi & Shweta Bajpai
PAGE NO: 167-180
LEVERAGING E-HRM FOR ENHANCED HR OPERATIONS AND BUSINESS PERFORMANCE: A STUDY IN THE IT SECTOR
AUTHORS: Prajjwal, Saloni Pahuja & Ruchika Gupta
PAGE NO: 181-193
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