Global Perspectives on Business Innovation and Transformation is the official abstract compendium of the International Conference organized by CHRIST (Deemed to be University). This volume brings together a diverse collection of scholarly abstracts contributed by researchers, academicians, industry professionals, and students from across institutions and disciplines. The conference serves as a platform for intellectual exchange on emerging trends, transformative business practices, technological advancements, sustainability, innovation, and contemporary management challenges in the global business environment.
The compendium reflects interdisciplinary research across domains including finance, marketing, human resource management, digital transformation, artificial intelligence, sustainability, consumer behaviour, organizational studies, and strategic management. It highlights innovative research ideas and contemporary academic discussions aimed at addressing real-world business and societal challenges.
This publication is intended to encourage academic collaboration, promote research dissemination, and support the development of future-ready knowledge ecosystems aligned with evolving global industry and educational landscapes.
Organized by: CHRIST (Deemed to be University)
ISBN: 978-81-995541-7-7
Published by: BallPen Media Private Limited
© The authors and editors. All rights reserved.
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means — electronic, mechanical, photocopying, recording, or otherwise — without prior written permission from the copyright holders.
Disclaimer: The abstracts published in this compendium are the sole responsibility of the respective authors. The publisher, conference organizers, and editors do not assume responsibility for the accuracy, originality, interpretations, or opinions expressed in the abstracts included in this publication.
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