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This book presents the proceedings of the 2nd International Conference on Emerging Management Trends & Innovative Approaches for Sustainable Development (IC-SOBD-24), hosted by the SOIL School of Business Design (SSOBD), Manesar in collaboration with Politecnico di Milano (Polimi), Italy, on 6–7 December 2024.

The volume features cutting-edge research on marketing, artificial intelligence, finance, operations, analytics, organizational behaviour, and human resource management. A strong focus is placed on design thinking as a driver of sustainable management and innovative problem-solving. Scholars, practitioners, and students from across the globe have contributed research papers, case studies, and analyses that provide fresh perspectives on global business challenges.

Patrons: Shri Anil Sachdeva, Mr. Sahil Sachdev
Conference Chairperson: Dr. R. Srinivasan
Convenors: Dr. Somesh Agarwal, Dr. Vani Aggarwal
Co-Convenors: Prof. Udayan Karnatak, Dr. Tulika Mukherjee

Published by: BALLPEN MEDIA PRIVATE LIMITED

ISBN: 978-81-967565-4-3

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No part of these publications may be reproduced, stored in a retrieval system, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without prior written permission from the copyright holders.

Disclaimer: The authors are solely responsible for the contents of their papers. The publisher and editors assume no responsibility for errors or interpretations.