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This volume compiles the Conference Proceedings of the International Conference on Entrepreneurship and Sustainable Business Development (ICESBD 2024), organized by Amity University, Uttar Pradesh. The book captures thought-provoking research papers and presentations on entrepreneurship, sustainability, business practices, and innovation. It offers a platform for academicians, practitioners, and students to exchange knowledge on how enterprises can contribute to sustainable economic development.

Editors/Conference Leadership:

• Dr. Sujata Khandai (Dy. Dean Academics, Director ACCF & Officiating Head, Amity School of Business)
• Dr. Ruchi Khandelwal, Dr. Deepa Kapoor, Dr. Nidhi Gupta, Dr. Neha Gupta (Conveners)
• Organizing Committee members from Amity School of Business

Published by: BALLPEN MEDIA PRIVATE LIMITED

ISBN: 978-81-967565-7-4

© The authors and editors. All rights reserved.

No part of these publications may be reproduced, stored in a retrieval system, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without prior written permission from the copyright holders.

Disclaimer: The authors are solely responsible for the contents of their papers. The publisher and editors assume no responsibility for errors or interpretations.