Published as part of the UG Research Conclave 2024 by Amity School of Business, this book highlights emerging perspectives in business management with contributions from young researchers. Topics include consumer behavior, digital marketing, finance, human resources, and sustainability in a dynamic global context.
Institutional Chair: Dr. Sujata Khandai
Conclave Chair: Prof. (Dr.) Sunil Kumar Khatri
Published by: BALLPEN MEDIA PRIVATE LIMITED
ISBN: 978-81-967565-1-2
© The authors and editors. All rights reserved.
No part of these publications may be reproduced, stored in a retrieval system, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without prior written permission from the copyright holders.
Disclaimer: The authors are solely responsible for the contents of their papers. The publisher and editors assume no responsibility for errors or interpretations.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.